“Among the many non-profit civic and professional organizations that we all have opportunities to belong, Lambda Alpha provides speakers willing to disclose valuable insight into their experiences and strategies that produced both success and failure.  Their willingness to speak openly….”

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The Next Meeting is 

Monday, May 20, 2013

at The Pacific Club

11:30-1:30

Featuring Laer Pearce, APR

President of Laer Pearce & Associates

Laer Pearce has been a public relations professional since 1976. He is a past president of the Orange County chapter of the Public Relations Society of America and the 1989 recipient of its Distinguished Service Award for “Outstanding contributions to the public relations profession and the community.” He has received more than 50 awards for his public relations projects and campaigns.

Laer is active in client service and account management, serving as team leader and providing strategic counsel on several of the agency’s accounts. He has run campaigns that have defined much of the land development industry’s regulatory environment in Southern California, including the defeat of the state listing of the California gnatcatcher, the redirection of the federal gnatcatcher listing from “endangered” to “threatened,” the rewriting of the nationwide wetlands permit, and the creation of the NCCP program. He helped successfully rally statewide opposition to efforts by the Coastal Commission to extend its authority inland, and helped create the California Natural Resources Group, which has successfully challenged decisions regarding critical habitat for endangered species. He has supported land developers and homebuilders in many entitlement efforts. He is currently working on Newhall Land & Farming’s Newhall Ranch project, Aera’s Puente Hills project, Tejon Ranch’s Tejon Mountain Village project, Chevron’s West Coyote Hills project and Shea Homes’ Parkside Estates project. Previously, Laer successfully supported Aera/Toll Brothers’ Vista Del Verde project, Unocal’s East Coyote Hills, Imperial and Birch Hills projects, The Irvine Company’s Turtle Ridge and Santiago Hills projects, and many others. His long experience with community and media relations has led to his development of a proprietary curriculum for media training, development and use of key messages, and preparing for interviews and potentially hostile hearings. He has used these materials to provide training to the Orange County Board of Supervisors, the heads of numerous County of Orange departments and their public information officers, and to numerous private-sector executives. After graduating from Indiana University with an honors degree in journalism, he worked as a reporter for several years before joining an affiliate of Hill and Knowlton, then the world’s largest PR agency. He formed his own agency in 1982.

He is accredited by the Public Relations Society of America, and has taught preparatory classes for PRSA’s demanding eight-hour accreditation examination. He has served on the public relations curriculum advisory committees of U.C. Irvine Extension and California State University, Long Beach. He is a past president of the Orange County Forum, one of California’s premier public issues forums. He serves on the an Executive Board of the Building Industry Association of Orange County, is Vice President/Public Affairs of the Building Industry Association of Southern California, is a member of the Water Advisory Committee of Orange County and serves on the public affairs committee of the California Building Industry Association. He is a member of the Counselors Academy, an international association of public relations agency owners and executives, the Orange County Business Council, the Orange County Public Affairs Association and the Association of California Water Agencies. Laer’s incredible wife is the agency’s Chief Financial Officer and they have three incredible daughters.

(above taken from Laer Pearce & Associates website: www.laer.com)

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